Farmers’ perception towards involvement level of extension agent in the planning, implementing and monitoring stages based on the rice check at IADA Kerian, Perak

Malaysia still low in the production of paddy which led to the low self-sufficiency level of rice which are staple food for Malaysian. IADA Kerian known as the second largest of granary area yet being the sixth contributor on production of paddy in the country. This research study was conducted in Integrated Agricultural Development Area (IADA) Kerian, Perak to determine involvement level of extension agent which related to job performance according to the Rice check. Specifically, the research study determined the extension agent's involvement level based on the respondents‟ perception on objective setting, planning, implementing and monitoring stages as the independent variables. The research study also determined level of job performance of extension agent based on the respondents‟ perception as dependent variable. Self-administered questionnaire were done to 166 of paddy farmers from four different extension areas registered under IADA Kerian with the criteria average yield production of 3.00-3.99 MT/ha – Selinsing-Semanggol, Bagan Serai-Beriah, Tanjung Piandang and Bagan Tiang-Parit Buntar. The data were analyzed using Statistical Package for the Social Science (SPSS) version 21 with descriptive statistics, Pearson correlation and multiple regression analysis. Results acquired indicated that extension agents rated high level of job performance based on respondents‟ perception. Majority of respondents also rated high level of involvement on objective setting, planning, implementing and monitoring stage on extension agent based on Rice check. However, involvement level on objective setting has indicated the highest involvement level which led to the performance level of extension agents in IADA Kerian. A suitable program can be introduced to increase involvement level of extension agent in to carry out their duties and responsibilities efficiently, so that productivity of paddy yield can surpass the national average yield of paddy production and increase self-sufficiency level.

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