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Effect of environmental corporate social responsibility on green attitude and norm activation process for sustainable consumption: airline versus restaurant


Citation

Han, Heesup and Chua, Bee Lia and Ariza Montes, Antonio and Untaru, Elena Nicoleta (2020) Effect of environmental corporate social responsibility on green attitude and norm activation process for sustainable consumption: airline versus restaurant. Corporate Social Responsibility and Environmental Management, 27 (4). 1851 - 1864. ISSN 1535-3958; ESSN: 1535-3966

Abstract

The major aim of this research was to develop theoretical frameworks clearly explicating airline and restaurant customers' decision formation for eco-friendly products. Using a quantitative approach, we successfully broadened the norm activation theory by integrating environmental corporate social responsibility (CSR) and attitude toward the behavior. In addition, the theory was effectively deepened by taking the influence of product type (airline vs. restaurant) into account. The developed conceptual frameworks satisfactorily explained the variance in eco-friendly purchase intention for airline products and for restaurant products, respectively. The mediating effect of attitude, ascribed responsibility, and personal moral norm was uncovered. Additionally, a salient contribution of attitude toward eco-friendly product use in inducing intention for both airline and restaurant groups was found.


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Additional Metadata

Item Type: Article
Divisions: Faculty of Food Science and Technology
DOI Number: https://doi.org/10.1002/csr.1931
Publisher: Wiley
Keywords: Airline; Customer; Attitude; Social
Depositing User: Ms. Nuraida Ibrahim
Date Deposited: 14 Dec 2021 22:34
Last Modified: 14 Dec 2021 22:34
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.1002/csr.1931
URI: http://psasir.upm.edu.my/id/eprint/88595
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