Citation
Furue, Nanami and Abdul Aziz, Yuhanis and Mori, Koichiro and Hermawan, Ancella Anitawati and Assarut, Nuttapol and Uehara, Wataru and Washida, Yuichi
(2020)
Low-risk innovative ideas with high self-confidence: innovation process characteristics in ASEAN countries.
International Journal of Innovation and Technology Management, 17 (2).
pp. 1-19.
ISSN 0219-8770; ESSN: 1793-6950
Abstract
To understand the characteristics of ASEAN countries that are conducive to unique innovation, a series of idea generation and selection experiments were conducted in three emerging countries, Malaysia, Indonesia, and Thailand, which were compared with one developed country, Japan. The experiments consisted of one-day-workshops held in each of the four countries. Two significant differences were found between emerging and developed countries. First, participants from the ASEAN countries proposed ideas that entailed a lower investment risk than did the Japanese participants. Secondly, the ASEAN participants were more confident in their idea selection than the Japanese participants were. The results suggested new possibilities for the development of strategies encouraging collaboration between emerging and developed countries in innovation management.
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