UPM Institutional Repository

Willingness of visitors to pay for conservation of Giant Panda at Zoo Negara, Malaysia


Hashim, Muhamad Zharif Luqman (2018) Willingness of visitors to pay for conservation of Giant Panda at Zoo Negara, Malaysia. Masters thesis, Universiti Putra Malaysia.


As a symbol of 40 years diplomatic relation between Malaysia-China, in year 2014 China Wildlife Conservation Association (CWCA) and Malaysian government have make a deal to loan two Giant Pandas. The arrival pair of Giant Panda has increased the number of visitors to the Giant Panda Conservation Centre (GPCC) in past three years. Facilities for Giant Panda are available at GPCC located in the Zoo Negara The general objective of this study was to estimate the conservation value of the Giant Panda at the Zoo Negara. Non-market valuation is used to compute the economic value of environmental resources. Even though several techniques can be used to evaluate the non-market commodities (environmental services), this study used the Contingent Valuation Method. This survey obtained an information in describing visitors’ willingness to pay for conservation of Giant Panda. A total of 335 respondents were selected among the visitors at GPCC. The results indicate that visitors to GPCC are willing to pay for the conservation of Giant Panda about RM24.88 per visit, while the conservation value was estimated at RM10.8 million for the year 2016. Findings also show that the factors influenced the WTP are monthly income, attractiveness of Giant Panda, visit experience in GPCC and perception on cost of visit to GPCC. This findings would also be helpful to assist the management authority to determine the admission fee and determining how much they can increase the entrance fee to visitors who enter the GPCC in the future.

Download File

[img] Text
IKDPM 2018 4 ir.pdf

Download (1MB)

Additional Metadata

Item Type: Thesis (Masters)
Subject: Zoo animals - Handling
Subject: Zoos - Management
Call Number: IKDPM 2018 4
Chairman Supervisor: Professor Ahmad Shuib, PhD
Divisions: Institute of Agricultural and Food Policy Studies
Depositing User: Mas Norain Hashim
Date Deposited: 14 Jul 2020 01:41
Last Modified: 12 Jan 2022 01:53
URI: http://psasir.upm.edu.my/id/eprint/82798
Statistic Details: View Download Statistic

Actions (login required)

View Item View Item