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Case Study of Biopro (M) Sdn. Bhd. the Strategic Management Plan


Chew, Yoke Mol (1999) Case Study of Biopro (M) Sdn. Bhd. the Strategic Management Plan. [Project Paper Report]


This is a case study report on Biopro (M) Sdn. Bhd. - a latex disposable glove manufacturing company which is experiencing loss in revenue due to global steep slide in the price of latex disposable glove. The company is facing intense pressure from existing customers to match the current market price. The problem is aggravated by the inefficiency in the company' s operations such as malfunctioning of machine, high reject rate, increase in labor cost which have further increased the cost of production. In the effort to revive the company' s competitive positioning in the global market, management by objectives (MBO) has been recommended. This includes the following steps: establish functional objectives, formulate action plans, implement plans and maintaining controls.

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Additional Metadata

Item Type: Project Paper Report
Subject: Biopro (M) Sdn. Bhd. - Case studies
Subject: Strategic planning - Case studies - Malaysia
Subject: Management by objectives - Case studies - Malaysia
Call Number: GSM 1999 5
Chairman Supervisor: Siti Ruhayu
Divisions: Graduate School of Management
Depositing User: Nurul Hayatie Hashim
Date Deposited: 14 Oct 2010 07:06
Last Modified: 08 Dec 2023 03:52
URI: http://psasir.upm.edu.my/id/eprint/8120
Statistic Details: View Download Statistic

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