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Introducing the ARC technique (ask, record and confirm) for focus groups to validate qualitative data on a new business model for affordable housing in Malaysia


Citation

Mohd Noor, Mohd Zairul (2019) Introducing the ARC technique (ask, record and confirm) for focus groups to validate qualitative data on a new business model for affordable housing in Malaysia. IOP Conference Series: Earth and Environmental Science, 385. pp. 1-9. ISSN 1755-1315; ESSN: 1755-1307

Abstract

The ARC technique (ask, record and confirm) is introduced to perform validation and member verification procedures for focus-group data in real-time. During the focus-group sessions, response keywords were initially recorded on Post-it notes and were then pasted as a category onto an A1-sized sheet of paper. To illustrate the nature of the ARC technique, several steps were taken during the focus group and post-focus groups using this method to gauge feedback on the proposed business model (BM) of affordable housing. Next, the retrieved information was transferred into ATLAS.ti 7 for coding analysis and to generate meaning from the transcription. This paper is concluded with a discussion concerning the advantages and disadvantages of using the ARC technique for future studies.


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Additional Metadata

Item Type: Article
Divisions: Faculty of Design and Architecture
DOI Number: https://doi.org/10.1088/1755-1315/385/1/012010
Publisher: IOP Publishing
Keywords: ARC technique (ask, record and confirm); Business model
Depositing User: Azhar Abdul Rahman
Date Deposited: 21 Oct 2020 18:33
Last Modified: 21 Oct 2020 18:33
Altmetrics: http://altmetrics.com-details.php?domain=psair.upm.edu.my&doi=10.1088/1755-1315/385/1/012010
URI: http://psasir.upm.edu.my/id/eprint/80312
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