Introducing the ARC technique (ask, record and confirm) for focus groups to validate qualitative data on a new business model for affordable housing in Malaysia

The ARC technique (ask, record and confirm) is introduced to perform validation and member verification procedures for focus-group data in real-time. During the focus-group sessions, response keywords were initially recorded on Post-it notes and were then pasted as a category onto an A1-sized sheet of paper. To illustrate the nature of the ARC technique, several steps were taken during the focus group and post-focus groups using this method to gauge feedback on the proposed business model (BM) of affordable housing. Next, the retrieved information was transferred into ATLAS.ti 7 for coding analysis and to generate meaning from the transcription. This paper is concluded with a discussion concerning the advantages and disadvantages of using the ARC technique for future studies.

Text (Abstract) Introducing the ARC technique (ask, record and confirm) for focus groups to validate qualitative data on a new business model for affordable housing in Malaysia.pdf Download (8kB) Official URL or Download Paper: https://www.researchgate.net/publication/337523081...

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