International volunteer tourism and youth travelers – an emerging tourism trend

Citation

Heesup, Han and Chua, Bee Lia and Bo, Meng and Ryu, Hyung Seo and Wansoo, Kim (2019) International volunteer tourism and youth travelers – an emerging tourism trend. Journal of Travel & Tourism Marketing, 36 (5). pp. 549-562. ISSN 1054-8408; ESSN: 15407306

Abstract

This study attempted to examine the intricate associations among volunteer tourism (VT) motivations, overall image, satisfaction, trust, and the influence of these relationships on behavioral intentions among youth travelers. Our findings from the structural analysis indicated that VT motivations significantly contributed to building positive images, inducing satisfactory VT experiences, and building trust with a VT organization. Our results also demonstrated the competence of the higher-order structure of VT motivations in explicating the intention formation. In addition, the overall image, satisfaction, and trust played an important mediating role. Moreover, satisfaction with VT experiences was of utmost significance in determining intentions.

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Additional Metadata

Item Type:	Article
Divisions:	Faculty of Food Science and Technology
DOI Number:	https://doi.org/10.1080/10548408.2019.1590293
Publisher:	Routledge
Keywords:	International volunteer tourism; Youth travelers; Tourism trend; Overall image; Satisfaction; Trust; Behavioral intentions
Depositing User:	Azhar Abdul Rahman
Date Deposited:	20 Oct 2020 19:54
Last Modified:	20 Oct 2020 19:54
Altmetrics:	http://altmetrics.com-details.php?domain=psair.upm.edu.my&doi=10.1080/10548408.2019.1590293
URI:	http://psasir.upm.edu.my/id/eprint/80300
Statistic Details:	View Download Statistic

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