Citation
Abstract
Today, in the era of globalization, the evolution of internet technology has caused market conditions to become complicated and complex. Consumers of all ages are exposed to a wealth of information and commerce 24 hours a day. Also, a variety of choices and offers to consumers make the decision making more complicated. Thus, consumers need to be empowered to protect themselves in the market. Utilizing Empowerment Theory, this paper seeks to analyze the influence of intensity of consumer education on consumer empowerment among Malaysian consumers. A total of 400 respondents had participated in this research where they were selected using multistage probability sampling. The data were collected using a self-administered questionnaire and were analyzed using SPSS software. Pearson Correlation Test is conducted to examine the relationship between the variables. The t-test is then used to examine the differences in consumers' level of empowerment among urban and rural consumers. The findings reveal that the intensity of consumer educations was positively related to consumer empowerment. Moreover, there is no significant difference between urban and rural consumers regarding the level of consumer empowerment. The results can significantly contribute to improving the current consumer policy and consumer education in Malaysia.
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Additional Metadata
Item Type: | Article |
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Divisions: | Faculty of Human Ecology Halal Products Research Institute |
Publisher: | Malaysian Consumer and Family Economics Association |
Keywords: | Consumer education; Empowerment; Policy |
Depositing User: | Azhar Abdul Rahman |
Date Deposited: | 20 Oct 2020 19:20 |
Last Modified: | 20 Oct 2020 19:20 |
URI: | http://psasir.upm.edu.my/id/eprint/80290 |
Statistic Details: | View Download Statistic |
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