Citation
Hashim, Mohd Haizra and Ahmad, Abdul Mu'ati @ Zamri and Osman, Mohd. Nizam and Mohd Yunos, Mohd Yazid
(2019)
Harley Davidson Malaysia in a communication perspective.
American Journal of Humanities and Social Sciences Research, 3 (6).
pp. 69-75.
ISSN 2378-7031
Abstract
Harley Davidson’s is one of the biggest motorcycle names that is very popular in Malaysia and worldwide. The name has its own appeal among its fans. A Harley Davidson community mostly consists of successful professional groups and entrepreneurs. This biking community is active and it regularly holds meetings as social activities. Some of the members are also distributors of Harley Davidson’s motorcycle parts, sold at reasonable prices due to loyalty and deep enthusiasm in the brand. This study focuses on organisational and visual communication in a Harley Davidson community in Malaysia.
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Additional Metadata
| Item Type: | Article |
|---|---|
| Divisions: | Faculty of Modern Language and Communication |
| Publisher: | American Research Journals |
| Keywords: | Harley Davidson; Organisation; Culture; Identity |
| Depositing User: | Nurul Ainie Mokhtar |
| Date Deposited: | 04 Jul 2023 05:08 |
| Last Modified: | 04 Jul 2023 05:08 |
| URI: | http://psasir.upm.edu.my/id/eprint/80033 |
| Statistic Details: | View Download Statistic |
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