Citation
Nair, Sivadas Govindan
(1999)
The New Management Environment in Globe Silk Store.
[Project Paper Report]
Abstract
Globe Silk Store is renown locally owned departmental store, which is owned
by the Tirathrai family. They have a total of fou r outlets spread across the
Klang valley, Kuantan and Malacca. Globe Silk Store has been i n retail since
1930 and that makes them one of the pioneers in retailing. It was founded by
Mr. Tirathdas Jethanand and since then it has gone though three generation
with Vijay Kishu taking over from his father, Tan Sri Kishu, in 1993. Globe Silk
Store has grown from its h u mble beginning, in Segamat, to one of a truly
Malaysian shopping centre.
With the change i n leadership i n 1993, came a series of changes i n its
operations, which was i ntroduced by Vijay himself. This case study examines
these changes and identifies the i mplications of these changes and the
solution to be i mp lemented in Globe Silk Store.
The case study is divided into two parts, where part A covers the case write
up, while part B covers the case analysis. The elements covered in part A are
company history, leadership styles and achievements, the restructuring,
customer , retail stores, cash flows, the management team, and the next step.While part B covers the analysis, where the issue and problems are identified.
T he case has a total of three problems, with the main issue of how staff could
not cope up with the rapid changes. To solve the problems, a total of seven
alternative solutions are recommended, which covers from short-term
implementation to long-term implementation. One of the i mplementation
solutions was the use of a change model. Finally, the part B ends with
possible implementation strategies, which coves for both short-term and longterm.
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