Citation
Othman, Mohd Zainudin
(1998)
The Case of Kinta Bateri Sdn. Bhd.
Masters thesis, Universiti Putra Malaysia.
Abstract
The case srudy is divided into two parts. Part one of the case facts that
include the introduction to the background of the company and the probable
cause of the problem that the company faced. Part two, is the case analysis,
involving the diaJssion based on the methodology used, problem solving,
include the used of the SWOT analysis in identifying the company strenght,
weakness, opportunity and threat. The strategies are develop for the
company can choose and implement in order to overcome the problems.
Finally the used of the SPACE (Stra1egic POSitioning and Action Evaluation)
Model to detemine the strategy direction that the company should follow
for it future growtn.
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Additional Metadata
| Item Type: |
Thesis
(Masters)
|
| Subject: |
Kinta Bateri Sdn. Bhd. - Case studies |
| Subject: |
Strategic planning - Case studies - Malaysia |
| Call Number: |
GSM 1999 20 |
| Chairman Supervisor: |
Assocaite Professor Dr. Zainal Abidin Bin Mohamed |
| Divisions: |
Graduate School of Management |
| Depositing User: |
Nurul Hayatie Hashim
|
| Date Deposited: |
30 Sep 2010 06:21 |
| Last Modified: |
22 Nov 2023 01:35 |
| URI: |
http://psasir.upm.edu.my/id/eprint/7911 |
| Statistic Details: |
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