Diffusion of electronic commerce for online purchasing of computer software

Nowadays marketers have to encounter difficulties of getting the edge over competitors given the high competitiveness in the world of Internet shopping or better known as e-commerce. Thus, they always emphasis on the needs to monitor e-commerce purchasing trend. However, in monitoring this trend, they usually ignore the importance of factors that can affect customers' purchasing behavior, especially factors that can influence and attract customers' in e-commerce purchasing. Thus, the main purpose of carrying out this study is to examine the relationship between the diffusion of e-commerce in purchasing computer software and Convenience, Cost, and Knowledge. The findings showed that there is a significant relationship between Convenience, Cost, and the diffusion of e-commerce in purchasing computer software. Internet users put great importance in these two aspects when purchasing via e-commerce. Knowledge however seem to be an significant factor in this study.

Text T GSM 2001 5 (1900118309) UPM IR.pdf Download (5MB)

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