Citation
Hashim, Hema Zulaika and Abd Rahman, Khairul Aidil Azlin and Alli, Hassan and Raja Ahmad Effendi, Raja Ahmad Azmeer
(2018)
Design economic evolution in the jewellery industry through design process.
Journal of Fundamental and Applied Sciences, 10 (spec.).
773 - 782.
ISSN 1112-9867
Abstract
Design is the designer’s thumbprint of aesthetic values imprinted in a creative role to exhibit capability in realizing a customer’s innermost desires for the perfect jewellery. Design plays an important role in the jewellery industry as it determines the success of a jeweller in terms of integrity and brand name within a certain class or categorization in the jewellery business. The design process prior to achieving satisfying jewellery will depend on a designer's understanding of need, science, technical knowledge, creativity, time frame and costing. These factors translate into economics, business performance, profitability, market dominance, expansion and sustainability of a jeweller. Findings from indepth observation and consideration to this study have exposed an understanding to factors significant in the evolving production of jewellery designs that should influence Malaysia’s jewellery industry.
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