Preliminary study of 4A marketing mix impacts on tourists' satisfaction (Malaysian food)

Citation

Nezakati, Hossein and Abdul Aziz, Yuhanis and Zawawi, Dahlia and Sohrabinezhadtalemi, Roghayeh (2013) Preliminary study of 4A marketing mix impacts on tourists' satisfaction (Malaysian food). In: Global Conference on Business and Economics Research (GCBER 2013), 18-20 Oct. 2013, Palace of Golden Horses, MINES Resort City, Seri Kembangan, Selangor. (pp. 371-378).

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Additional Metadata

Item Type:	Conference or Workshop Item (Paper)
Divisions:	Faculty of Economics and Management
Keywords:	Tourism industry; Food tourism; Marketing mix; Tourist satisfaction; Malaysian food
Depositing User:	Nabilah Mustapa
Date Deposited:	05 Jul 2018 09:33
Last Modified:	05 Jul 2018 09:33
URI:	http://psasir.upm.edu.my/id/eprint/64444
Statistic Details:	View Download Statistic

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