UPM Institutional Repository

Investigating sport tourists’ perceived attributes of Muay Thai, event satisfaction and behavioural intentions of attending future events


Citation

Popa, Arporn and Yusof, Aminuddin and Soh, Kim Geok (2017) Investigating sport tourists’ perceived attributes of Muay Thai, event satisfaction and behavioural intentions of attending future events. International Journal of Academic Research in Business and Social Sciences, 7 (6). 457 - 465. ISSN 2222-6990

Abstract

The purpose of this study was to investigate which determinants of the theory of planned behaviour (attitudes, subjective norms and perceived behavioural control), perceived attributes and event satisfaction are the best predictors of behavioural intentions in attending future Muay Thai events in Thailand. Data were collected from 209 subjects comprising of foreign sport tourists who attended Muay Thai events at Sanam Muay Rajadamnern stadium and Sanam Muay Lumpini stadiums in Thailand. The questionnaire consisted of instruments modified from Ferreira and Armstrong (2004), Shonk (2006) and Cunningham and Kwon (2003). The finding indicated that subjective norm (R2change = .251) or 25.1% of the total variance was the best predictor of tourists’ behavioral intentions in attending future Muay Thai events, followed by game attractiveness (R2change = .045), perceived behavioral Control (R2change = .037), cost (R2change = .025), and event satisfaction (R2change = .019). The results of the study were discussed in light of earlier findings concerning of intending sports events.


Download File

[img] Text
Investigating sport tourists’ perceived attributes of Muay Thai.pdf
Restricted to Repository staff only

Download (600kB)

Additional Metadata

Item Type: Article
Divisions: Faculty of Educational Studies
DOI Number: https://doi.org/10.6007/IJARBSS/v7-i6/3003
Publisher: Human Resource Management Academic Research Society
Keywords: Sport tourists; Sport events; Event satisfaction; Behavioural intentions
Depositing User: Nurul Ainie Mokhtar
Date Deposited: 22 Apr 2019 07:05
Last Modified: 22 Apr 2019 07:05
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.6007/IJARBSS/v7-i6/3003
URI: http://psasir.upm.edu.my/id/eprint/62209
Statistic Details: View Download Statistic

Actions (login required)

View Item View Item