Citation
Lee, Kar Wai and Osman, Syuhaily
(2017)
Consumer buying behaviour of young adults and their attitude towards celebrity endorsement in advertisement.
Malaysian Consumer Journal, 28.
117 - 129.
ISSN 1511-998X
Download File
Full text not available from this repository.
Official URL or Download Paper: https://macfea.com.my/vol-28-june-2017/
|
Additional Metadata
| Item Type: | Article |
|---|---|
| Divisions: | Faculty of Human Ecology |
| Publisher: | Malaysia Consumer and Family Economy Association |
| Keywords: | Consumer; Buying behaviour; Young adults; Attitude; Celebrity endorsement; Advertisement |
| Depositing User: | Ms. Nida Hidayati Ghazali |
| Date Deposited: | 19 May 2022 06:36 |
| Last Modified: | 19 May 2022 06:36 |
| URI: | http://psasir.upm.edu.my/id/eprint/61213 |
| Statistic Details: | View Download Statistic |
Actions (login required)
 |
View Item |