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Consumers' perceptions of banking services in Malaysia


Citation

Abdul Rashid, Md. Zabid and Fadzilina Jasmin (1997) Consumers' perceptions of banking services in Malaysia. In: 1997 World Marketing Congress, 24-27 June 1997, Kuala Lumpur, Malaysia. (pp. 526-533).

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Item Type: Conference or Workshop Item (Paper)
Divisions: Universiti Putra Malaysia
DOI Number: https://doi.org/10.1007/978-3-319-17320-7_138
Publisher: Academy of Marketing Science
Keywords: Consumers' perceptions; Banking services
Depositing User: Nabilah Mustapa
Date Deposited: 21 May 2018 11:33
Last Modified: 21 May 2018 11:33
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.1007/978-3-319-17320-7_138
URI: http://psasir.upm.edu.my/id/eprint/60402
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