Simple Search:

Consumers' perceptions of banking services in Malaysia


Abdul Rashid, Md. Zabid and Fadzilina Jasmin (1997) Consumers' perceptions of banking services in Malaysia. In: 1997 World Marketing Congress, 24-27 June 1997, Kuala Lumpur, Malaysia. (pp. 526-533).

Download File

Full text not available from this repository.

Additional Metadata

Item Type: Conference or Workshop Item (Paper)
Divisions: Universiti Putra Malaysia
DOI Number:
Publisher: Academy of Marketing Science
Keywords: Consumers' perceptions; Banking services
Depositing User: Nabilah Mustapa
Date Deposited: 21 May 2018 11:33
Last Modified: 21 May 2018 11:33
Statistic Details: View Download Statistic

Actions (login required)

View Item View Item