Citation
Abdul Rashid, Md. Zabid and Fadzilina Jasmin
(1997)
Consumers' perceptions of banking services in Malaysia.
In: 1997 World Marketing Congress, 24-27 June 1997, Kuala Lumpur, Malaysia. (pp. 526-533).
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Additional Metadata
Item Type: | Conference or Workshop Item (Paper) |
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Divisions: | Universiti Putra Malaysia |
DOI Number: | https://doi.org/10.1007/978-3-319-17320-7_138 |
Publisher: | Academy of Marketing Science |
Keywords: | Consumers' perceptions; Banking services |
Depositing User: | Nabilah Mustapa |
Date Deposited: | 21 May 2018 03:33 |
Last Modified: | 21 May 2018 03:33 |
Altmetrics: | http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.1007/978-3-319-17320-7_138 |
URI: | http://psasir.upm.edu.my/id/eprint/60402 |
Statistic Details: | View Download Statistic |
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