Citation
Ooi, Jonathan Shi Khai and Ahmad, Siti Anom
(2016)
Driving emotions.
In:
Nature's Yield and Wonders of Art (NYAWA)16: Brain.
Universiti Putra Malaysia Press, Serdang, Selangor, pp. 76-79.
ISBN 9789679604153
Abstract
In year 2013, 777,817 out of 22,702,211 of registered vehicles were involved in road traffic crashes, with damage cost of more than 9.3 billion Ringgit Malaysia (RM). Since then, automotive manufacturers had deployed a wide range of vehicle safety systems to reduce road crash statistics. The automotive network comprises vehicles, roads and drivers. Huge attention on causes of road accidents had been placed on vehicles and roads instead of drivers. Hence, it is now prudent to shift the attention to drivers as their state of emotions influences their driving behavior.
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