Citation
Ganji Ketab, Somayeh Mortazavi
(2009)
Relationship Between Perceived Usefulness, Ease Of Use And Satisfaction Among International Students Towards The Universiti Putra Malaysia Website.
Masters thesis, Universiti Putra Malaysia.
Abstract
An international university can communicate better with foreign users by an
easy and useful website which its content replies to all students’ information
needs. The lack of sufficient information for international students may
happen in that kind of bilingual websites which all information has not been
translated equally in both languages and the national language is dominant.
This research aims to measure the level of ease of use and usefulness of the
Universiti Putra Malaysia (UPM) website in order to know the foreign students'
expectation and satisfaction with it and evaluate the content from the users’
point of view.
The questionnaire survey was employed as the instrument for data collection
in this study. Simple Random sampling technique was applied in the sample
selection of the respondents. A self-administered questionnaire was designed
as a research instrument in survey section. A total of 328 international students participated in the survey conducted in the Universiti Putra Malaysia.
The return response rate was 92.1 percent. Statistical techniques engaged in
survey study included frequency distribution, descriptive analysis statistics
and Spearman rho Correlation coefficient.
The results revealed that the level of ease of use and usefulness of the UPM
website was high among international students. As the UPM website had
English language problem for users, but they were satisfied with it and could
communicate with website. Additionally, the findings indicated that there is a
moderate correlation between ease of use of the UPM website and the
international students' satisfaction, as the correlation between usefulness and
users' satisfaction was high.
It can be concluded that the respondents of this study perceived UPM website
useful and easy to use and they are satisfied with it. Meaning an easy and
useful technology has effects on users to accept or reject it. Based on this
study a useful academic website with rich content is more interesting than an
easy website for students. They expected to have access to a complete
university website in order to answer to all information needs with more
detailed information and it should be the first reference to get information
from.
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