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Consuming for status among Malaysian working women


Sandhu, Sukjeet K. and Paim, Laily (2016) Consuming for status among Malaysian working women. Journal of Emerging Economies and Islamic Research, 4 (3). art. no. http://www.jeeir.com/v2/images/Vol4No32016/2_Sandhu.pdf. pp. 11-16. ISSN ESSN: 2289-2559


This study measures the influence of money attitude, brand consciousness and social status on status consumption among working women in Klang Valley. A total of 200 working women completed the questionnaires which were collected using mall intercept concept. The focus on luxury brand item was narrowed down to three category which were clothings/scarfs, shoes and handbags. The results revealed that brand consciousness has a significant relationship with status consumption. Women who are consciousness about the brands have a higher tendency to engage in status consumption.

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Additional Metadata

Item Type: Article
Divisions: Faculty of Human Ecology
Publisher: Faculty of Business Management, UiTM, Malaysia
Keywords: Status consumption; Social status; Brand consciousness; Luxury goods and personal apperal
Depositing User: Mohd Hafiz Che Mahasan
Date Deposited: 03 Nov 2017 08:51
Last Modified: 03 Nov 2017 08:51
URI: http://psasir.upm.edu.my/id/eprint/55372
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