Citation
Sandhu, Sukjeet K. and Paim, Laily
(2016)
Consuming for status among Malaysian working women.
Journal of Emerging Economies and Islamic Research, 4 (3).
art. no. http://www.jeeir.com/v2/images/Vol4No32016/2_Sandhu.pdf.
pp. 11-16.
ISSN ESSN: 2289-2559
Abstract
This study measures the influence of money attitude, brand consciousness and social status on status consumption among working women in Klang Valley. A total of 200 working women completed the questionnaires which were collected using mall intercept concept. The focus on luxury brand item was narrowed down to three category which were clothings/scarfs, shoes and handbags. The results revealed that brand consciousness has a significant relationship with status consumption. Women who are consciousness about the brands have a higher tendency to engage in status consumption.
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Official URL or Download Paper: http://www.jeeir.com/v2/images/Vol4No32016/2_Sandh...
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Additional Metadata
| Item Type: | Article |
|---|---|
| Divisions: | Faculty of Human Ecology |
| Publisher: | Faculty of Business Management, UiTM, Malaysia |
| Keywords: | Status consumption; Social status; Brand consciousness; Luxury goods and personal apperal |
| Depositing User: | Mohd Hafiz Che Mahasan |
| Date Deposited: | 03 Nov 2017 08:51 |
| Last Modified: | 03 Nov 2017 08:51 |
| URI: | http://psasir.upm.edu.my/id/eprint/55372 |
| Statistic Details: | View Download Statistic |
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