Citation
Othman, Manisah and Kamarohim, Norazlina
(2016)
Factors that influence the purchase of Halal products.
Pertanika Journal of Social Sciences & Humanities, 24.
art. no. JSSH-S0281-2016.
pp. 165-178.
ISSN 0128-7702; ESSN: 2231-8534
Abstract
This research focuses on the factors that influence purchase of Halal products by consumers in Malaysia that is religiosity, level of confidence, country of origin and attitude. Questionnaires were distributed to 350 consumers in the Klang Valley using convenience sampling. Multiple regressions were used to identify the relationship between purchasing factors and buying decision. The findings showed that religiosity, level of confidence, country of origin and attitude had significant relationship on buying decision. The paper extends the understanding of TRA to newly emerging contexts such as factors that influence the purchase halal products.
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Official URL or Download Paper: http://www.pertanika.upm.edu.my/view_archives.php?...
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Additional Metadata
| Item Type: | Article |
|---|---|
| Subject: | Purchase of Halal products; Halal products |
| Divisions: | Faculty of Economics and Management |
| Publisher: | Universiti Putra Malaysia Press |
| Depositing User: | Nurul Ainie Mokhtar |
| Date Deposited: | 12 Mar 2018 03:40 |
| Last Modified: | 12 Mar 2018 03:40 |
| URI: | http://psasir.upm.edu.my/id/eprint/54288 |
| Statistic Details: | View Download Statistic |
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