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The influence of advertising on consumer buying behaviour


Osman, Syuhaily and Ng, Chui Mei (2016) The influence of advertising on consumer buying behaviour. Jurnal Pengguna Malaysia, 27 (2). pp. 97-110. ISSN 1511-998X

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Official URL or Download Paper: https://macfea.com.my/vol-27-december-2016/

Additional Metadata

Item Type: Article
Divisions: Faculty of Human Ecology
Publisher: Malaysia Consumer and Family Economy Association (MACFEA)
Keywords: Advertisement; Consumer; Buying behaviour
Depositing User: Ms. Ainur Aqidah Hamzah
Date Deposited: 07 Jul 2022 02:10
Last Modified: 07 Jul 2022 02:10
URI: http://psasir.upm.edu.my/id/eprint/53029
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