Citation
Osman, Syuhaily and Ng, Chui Mei
(2016)
The influence of advertising on consumer buying behaviour.
Jurnal Pengguna Malaysia, 27 (2).
pp. 97-110.
ISSN 1511-998X
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Official URL or Download Paper: https://macfea.com.my/vol-27-december-2016/
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Additional Metadata
| Item Type: | Article |
|---|---|
| Divisions: | Faculty of Human Ecology |
| Publisher: | Malaysia Consumer and Family Economy Association (MACFEA) |
| Keywords: | Advertisement; Consumer; Buying behaviour |
| Depositing User: | Ms. Ainur Aqidah Hamzah |
| Date Deposited: | 07 Jul 2022 02:10 |
| Last Modified: | 07 Jul 2022 02:10 |
| URI: | http://psasir.upm.edu.my/id/eprint/53029 |
| Statistic Details: | View Download Statistic |
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