Citation
Hassan Zaki, Pakhriazad and Awang, Khairil Wahidin and Ismail, Mohd Hasmadi and M. R., Noorhayati
(2015)
Identifying motivation factors of the participation of local community in tourism industry in National Park, Pahang, Malaysia.
In: 3rd Int. Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality 2015 (SERVE 2015), 1-2 Aug. 2015, Sheraton Hotel Bandung, Indonesia. (pp. 1-8).
Abstract
This study attempt to identify and elaborate a motivation factors influence participation of local community in tourism industry in Kuala Tahan National Park, Pahang, Malaysia. Using random stratified sampling techniques, a total of 400 respondents were selected from seven villages in Kuala Tahan National Park. A theory of push and pull factor were applied in this study. Results showed that most of the local communities were more motivated by pull factors. The motivation by pull factor is due to reasons this tourism industries offers jobs to local peoples. They realize the tourism activities are one of fastest growing economy in their area and provide an employement in order to augment their socioeconomic.
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Additional Metadata
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Divisions: | Faculty of Forestry Faculty of Economics and Management |
| DOI Number: | https://doi.org/10.13140/RG.2.1.4252.4640 |
| Keywords: | Tourism industry; Push and pull theory; Local communities; National Park |
| Depositing User: | Azhar Abdul Rahman |
| Date Deposited: | 13 Nov 2019 01:39 |
| Last Modified: | 13 Nov 2019 01:39 |
| Altmetrics: | http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.13140/RG.2.1.4252.4640 |
| URI: | http://psasir.upm.edu.my/id/eprint/52743 |
| Statistic Details: | View Download Statistic |
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