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Towards achieving CSR global standards in the 21st century: public relations practitioners' struggles and challenges from Malaysian perspectives


Citation

Mohd Hasan, Nurul Ain (2016) Towards achieving CSR global standards in the 21st century: public relations practitioners' struggles and challenges from Malaysian perspectives. Lambert Academic Publishin, Germany. ISBN 3659904821/9783659904820

Abstract

The overarching aim of this book is to explore the current corporate social responsibility (CSR) best practices of Malaysian multinational corporations (MNCs). Specifically, CSR performance is measured against global best practice standards and the role given to public relations in CSR is investigated. This book explores links between CSR and public relations in the context of Malaysian organisations. Case studies are presented in the form of interview data to showcase the many struggles and challenges of Malaysian public relations practitioners. The case studies indicate Malaysian public relations practitioners tend to hold technical roles in CSR and lack leadership roles. It also suggests that CSR communication in Malaysian organisations lack throughness in the 21st century.


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Additional Metadata

Item Type: Book
Divisions: Faculty of Modern Language and Communication
Publisher: Lambert Academic Publishin
Keywords: Corporate social responsibility (CSR); 21st century; Public relations practitioner; Malaysian multinational corporations (MNCs); Malaysia
Depositing User: Ms. Ainur Aqidah Hamzah
Date Deposited: 25 May 2022 07:45
Last Modified: 25 May 2022 07:45
URI: http://psasir.upm.edu.my/id/eprint/52663
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