Citation
Tay, Kai Xin and Kim, Jennifer Lian Chan and Nair, Vikneswaran and Ramachandran, Sridar
(2013)
Conceptualizing a research framework for tour operators' motivation and practices in responsible rural tourism development.
In: 12th Asia Pacific Forum for Graduate Students' Research in Tourism, 26-29 June 2013, Taylor's University Lakeside Campus, Subang Jaya, Selangor. .
Abstract
Sustainability is widely discussed by researchers and also by tourism stakeholders for nearly three decades. This paper reviews the motivations of tour operators and their practices in responsible rural tourism development as well as the challenges and barriers faced. The paper also proposes a conceptual framework based on push and pull forces factors and organizational benefits as motivators to trigger the practice of responsible tourism development amongst tour operators in rural tourism destinations, while minimizing negative environmental, social and economic impacts.
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