Strategising corporate identity for the perception of corporate image in the selected government-linked companies (GLCs) in Malaysia

Citation

Bidin, Rosmiza and Muhaimi, Aida and Bolong, Jusang (2014) Strategising corporate identity for the perception of corporate image in the selected government-linked companies (GLCs) in Malaysia. Procedia - Social and Behavioral Sciences, 155. pp. 326-330. ISSN 1877-0428

Abstract

A survey has been conducted to audit the corporate image of selected GLCs in Malaysia using corporate identity elements, where data were collected from a sample of middle managers. Correlation analysis was used to analyze the data. Results indicated that all studied elements of corporate identity components (corporate behavior, corporate communication, corporate design, corporate culture, corporate strategy, and corporate personality) have significant contribution towards corporate image. Thus, managers have to carefully strategize these elements in their internal branding initiatives to come out with excellent corporate image.

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Additional Metadata

Item Type:	Article
Divisions:	Faculty of Modern Language and Communication
DOI Number:	https://doi.org/10.1016/j.sbspro.2014.10.300
Publisher:	Elsevier
Keywords:	Corporate identity; Corporate image; Branding
Depositing User:	Nabilah Mustapa
Date Deposited:	04 Aug 2016 08:57
Last Modified:	04 Aug 2016 08:57
Altmetrics:	http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.1016/j.sbspro.2014.10.300
URI:	http://psasir.upm.edu.my/id/eprint/48121
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