A semantic approach in perception for packaging in the SME's food industries in Malaysia: a case study of Malaysia food product branding in United Kingdom

Citation

Zainal Abidin, Sazrinee and Raja Ahmad Effendi, Raja Ahmad Azmeer and Ibrahim, Rahinah and Idris, Muhammad Zaffwan (2014) A semantic approach in perception for packaging in the SME's food industries in Malaysia: a case study of Malaysia food product branding in United Kingdom. Procedia - Social and Behavioral Sciences, 115. pp. 115-130. ISSN 1877-0428

Abstract

Purpose – This paper is to evaluate the perception for the food packaging and branding for Malaysia SME's food industries in United Kingdom. This study uses literature survey, questionnaire, semantic evaluation and observations. Additionally, this research would also show the evidences of semantic selection and global strategies by the brand owner closely related to the consumers. Attributes for a successful brand, packaging and marketing are available for references for any SMEs before going global. The innovation and creativity tackling all the problems on branding, packaging design and global market have make it more strategic and direct in creating solutions for internationalization and standardization.

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Additional Metadata

Item Type:	Article
Divisions:	Faculty of Design and Architecture
DOI Number:	https://doi.org/10.1016/j.sbspro.2014.02.420
Publisher:	Elsevier
Keywords:	Branding; Global market; Packaging design; SME's; Internationalisation
Depositing User:	Nabilah Mustapa
Date Deposited:	04 Aug 2016 08:34
Last Modified:	04 Aug 2016 08:34
Altmetrics:	http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.1016/j.sbspro.2014.02.420
URI:	http://psasir.upm.edu.my/id/eprint/48018
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