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Religious value as the main influencing factor to customers patronizing Islamic bank


Citation

Idris, Asma' Rashidah and Nik Muhammad Naziman, Khadijah and Januri, Siti Sarah and Abu Hassan Asari, Fadli Fizari and Muhammad, Norrini and Md Sabri, Sabiroh and Jusoff, Kamaruzaman (2011) Religious value as the main influencing factor to customers patronizing Islamic bank. World Applied Sciences Journal, 12. pp. 8-13. ISSN 1818-4952; ESSN: 1991-6426

Abstract

Islamic bank in Malaysia was established in 1983. The development of the Islamic bank is increasingly challenging with the participation of more conventional banks offering banking products and services based on Islamic principles. This paper analyses the factors considered as important by academicians in public institutions of higher learning in selecting a particular bank. A sample of 250 Islamic bank customers in seven Malaysian Public Institutions of Higher Learning in the East Coast of Peninsular Malaysia was surveyed. The study revealed that religious value appears to be the most important factor. Other factors perceived to be important include ATM services, financial security, cost and benefit and attractiveness. It is to be concluded that, even though there are a lot of determining factors the religious value practised by the consumers plays a vital role in influencing them to patronize Islamic banking. For future studies, it is recommended to add more samples from other categories of consumers from different parts of the country.


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Official URL or Download Paper: https://www.idosi.org/wasj/wasj12(BES)2011.htm

Additional Metadata

Item Type: Article
Divisions: Faculty of Forestry
Publisher: IDOSI Publications
Notes: Special issue on Bolstering Economic Sustainability
Keywords: Selection criteria; Islamic bank; Religious value; Malaysia
Depositing User: Nabilah Mustapa
Date Deposited: 09 Jul 2020 00:35
Last Modified: 09 Jul 2020 00:35
URI: http://psasir.upm.edu.my/id/eprint/44128
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