Citation
Kamria, Thalany and Radam, Alias
(2013)
Visitors’ visiting motivation: Bako National Park, Sarawak.
In: AMER International Conference on Quality of Life , 6-8 Apr. 2013 , Holiday Villa Beach Resort & Spa, Langkawi, Malaysia. (pp. 495-505).
Abstract
This study was conducted to analyse the visitors’ motives of visiting Bako National Park. A total of 564 local and foreign visitors were interviewed. Factor analysis with the varimax rotation method was employed to gain information from visitors on their behaviour reflecting their motives for ecotourism activities in the national park. The results showed that visitors visit a national park for four factors, which are challenge excursion, social trip, nature tour and getaway outing. This result may help the management authority to reposition national park attributes without neglecting the objectives of the national park existence. Several marketing implications also can be drawn from this study.
Download File
Full text not available from this repository.
|
Additional Metadata
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Divisions: | Faculty of Economics and Management |
| DOI Number: | https://doi.org/10.1016/j.sbspro.2013.07.223 |
| Publisher: | Elsevier Ltd. (ScienceDirect) |
| Keywords: | National park; Motivation; Protected area; Ecotourism |
| Depositing User: | Nursyafinaz Mohd Noh |
| Date Deposited: | 30 Oct 2015 08:48 |
| Last Modified: | 30 Oct 2015 08:48 |
| Altmetrics: | http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.1016/j.sbspro.2013.07.223 |
| URI: | http://psasir.upm.edu.my/id/eprint/41279 |
| Statistic Details: | View Download Statistic |
Actions (login required)
 |
View Item |