Citation
Ahmad, Faridah and Ungku Zainal Abidin, Ungku Fatimah and Ghazali, Hazrina and Othman, Mohhidin
(2015)
Dining at casual-typed restaurant: descriptive findings from Klang Valley, Malaysia.
In: 13th Asia Pacific Council on Hotel, Restaurant, and Institutional Education, 10-12 June 2015, Auckland, New Zealand. (pp. 310-315).
Abstract
This study aimed to identify the pattern of consumption among casual dining restaurant customers in Klang Valley area, Malaysia. To achieve the objective, 800 questionnaires were distributed. Only 682 responses were accepted for further analysis. Data analysis was
performed using Statistical Package for Social Science (SPSS) version 21. The information of consumption at casual dining restaurant namely (1) frequency of visiting to casual dining restaurant, (2) source of information influenced restaurant selection, (3) reasons of dining out
at casual dining restaurant, and (4) average of spending at casual dining restaurant are gathered through this study. The results obtained provide valuable information for
practitioners in planning operations and formulate strategy based on consumption pattern in order to attract new customers, retain the existing customers and capture customer’s desire instead of only focusing on earning maximum profits.
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