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Effect of behavioral intention toward choosing green hotels in Malaysia: preliminary study


Nezakati, Hossein and Moghadas, Shayesteh and Abdul Aziz, Yuhans and Amidi, Asra and Sohrabinezhadtalemi, Roghayeh and Jusoh, Yusmadi Yah (2014) Effect of behavioral intention toward choosing green hotels in Malaysia: preliminary study. In: Global Conference on Business and Social Science 2014, 15-16 Dec. 2014, Kuala Lumpur, Malaysia. (pp. 57-62).


Based on Economic transformation programme of Malaysia Tourism and hospitality are one of the significant factors which effect on economy for achieving the vision of Malaysia 2020. In other hand, Rapid growths of these industries have effect on environment. This research tries to propose a new model by merging Theory Reasoned Action and Theory Planned Behaviour models which are implemented in achieving intention of consumer behaviour toward choosing Green hotels in Malaysia. Findings of this research will help the marketing policy makers and hotel managers to attract positional tourists who will visit Green hotels in Malaysia.

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Additional Metadata

Item Type: Conference or Workshop Item (Paper)
Divisions: Faculty of Computer Science and Information Technology
Faculty of Economics and Management
DOI Number: https://doi.org/10.1016/j.sbspro.2015.01.335
Publisher: Elsevier Ltd (ScienceDirect)
Keywords: Green behavior, Green hotels in Malaysia, Tourist intention; Behavioral intention; Preliminary study
Depositing User: Nursyafinaz Mohd Noh
Date Deposited: 03 Aug 2015 07:27
Last Modified: 03 Aug 2015 07:27
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.1016/j.sbspro.2015.01.335
URI: http://psasir.upm.edu.my/id/eprint/39729
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