Citation
Nezakati, Hossein and Moghadas, Shayesteh and Abdul Aziz, Yuhans and Amidi, Asra and Sohrabinezhadtalemi, Roghayeh and Jusoh, Yusmadi Yah
(2014)
Effect of behavioral intention toward choosing green hotels in Malaysia: preliminary study.
In: Global Conference on Business and Social Science 2014, 15-16 Dec. 2014, Kuala Lumpur, Malaysia. (pp. 57-62).
Abstract
Based on Economic transformation programme of Malaysia Tourism and hospitality are one of the significant factors which effect on economy for achieving the vision of Malaysia 2020. In other hand, Rapid growths of these industries have effect on environment. This research tries to propose a new model by merging Theory Reasoned Action and Theory Planned Behaviour models which are implemented in achieving intention of consumer behaviour toward choosing Green hotels in Malaysia. Findings of this research will help the marketing policy makers and hotel managers to attract positional tourists who will visit Green hotels in Malaysia.
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Additional Metadata
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Divisions: | Faculty of Computer Science and Information Technology Faculty of Economics and Management |
| DOI Number: | https://doi.org/10.1016/j.sbspro.2015.01.335 |
| Publisher: | Elsevier Ltd (ScienceDirect) |
| Keywords: | Green behavior, Green hotels in Malaysia, Tourist intention; Behavioral intention; Preliminary study |
| Depositing User: | Nursyafinaz Mohd Noh |
| Date Deposited: | 03 Aug 2015 07:27 |
| Last Modified: | 03 Aug 2015 07:27 |
| Altmetrics: | http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.1016/j.sbspro.2015.01.335 |
| URI: | http://psasir.upm.edu.my/id/eprint/39729 |
| Statistic Details: | View Download Statistic |
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