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Factors that affect the adoption of internet banking in Malaysia


Citation

Ong, Tze San and Hong, Yong Hoe and Teh, Boon Heng and Soh, Patrick Chin Hooi and Tan, Chun Ping (2014) Factors that affect the adoption of internet banking in Malaysia. International Business Management, 8 (2). pp. 55-63. ISSN 1993-5250

Abstract

This study identifies factors that induce consumers to adopt internet banking services. It analyses data from 200 respondents in Malaysia. The findings show that cost saving, risk and privacy, features availability and convenience are the key factors that influence consumers’ internet banking usage. These findings should encourage banks to improve their internet banking systems and implement them in a more user-friendly way in order to increase the level of adoption of internet banking by consumers.


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Additional Metadata

Item Type: Article
Divisions: Faculty of Economics and Management
DOI Number: https://doi.org/10.3923/ibm.2014.55.63
Publisher: Medwell Journals
Keywords: Convenience; Cost saving; Features availability; Internet banking; Security and privacy
Depositing User: Nabilah Mustapa
Date Deposited: 16 Dec 2015 08:44
Last Modified: 16 Dec 2015 08:44
Altmetrics: http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.3923/ibm.2014.55.63
URI: http://psasir.upm.edu.my/id/eprint/37645
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