Measuring customer satisfaction towards entertainment magazines of Utusan Karya Sendirian Berhad

Citation

Khalid, Mohamad Kamil Ariff and Wan Abdul Rahman, Wan Zuhaila and Muhammad, Norrini and Ismail, Normala and Abdul Rahim, Rozlan and Jusoff, Kamaruzaman (2011) Measuring customer satisfaction towards entertainment magazines of Utusan Karya Sendirian Berhad. World Applied Sciences Journal, 12. pp. 32-35. ISSN 1818-4952; ESSN: 1991-6426

Abstract

Entertainment magazines are magazines that provide readers with consistently updated entertainment news locally and internationally. This research aimed to identify the factors that influenced customers’ satisfaction. The target population of this research was students of quasi-government polytechnic, Kolej Politeknik MARA in Bangi, Malaysia. A total of 317 questionnaires were distributed. Using SPSS, it was found that the front page was the most influencing factor that affected customer satisfaction. However, it was also found that respondents were neither satisfied nor dissatisfied with entertainment magazines. It is suggested that continuous efforts and new marketing plans need to be carried out in order to improve customer satisfaction of the entertainment magazines. Post-purchase product satisfaction need to be studied as a continuation of this study.

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Official URL or Download Paper: https://www.idosi.org/wasj/wasj12(CKBS)2011.htm

Additional Metadata

Item Type:	Article
Divisions:	Faculty of Forestry
Publisher:	IDOSI Publications
Notes:	Special issue on Creating a Knowledge Based Society
Keywords:	Entertainment magazine; Customers satisfaction; Influence factor
Depositing User:	Nabilah Mustapa
Date Deposited:	06 Jul 2020 03:47
Last Modified:	06 Jul 2020 03:47
URI:	http://psasir.upm.edu.my/id/eprint/37167
Statistic Details:	View Download Statistic

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