Citation
Waheed, Moniza and Baumgartner, Susanne
(2014)
All in the name: the effect of elite source cues on value perception.
Journal of Language and Communication, 1 (1).
pp. 99-109.
ISSN 2289-649X
Abstract
This study investigated the effect of message source labeling (US politician versus Al-Qaeda leader) on citizens’ perception of their own values in comparison to their perception of values held by the message source. An experiment conducted on 145 participants found that citizens perceived the values of the political figure as more similar to their own when the political figure was labeled “US politician” instead of “Al-Qaeda leader”. However, when presented with a statement with no source labels, participants perceived the values of the US politician and the Al-Qaeda leader to be similar to one another.
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Official URL or Download Paper: http://www.fbmk.upm.edu.my/sp/page/2861/jlc_bm
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Additional Metadata
| Item Type: | Article |
|---|---|
| Divisions: | Faculty of Modern Language and Communication |
| Publisher: | Universiti Putra Malaysia Press |
| Keywords: | Elite source cues; In-group/out-group; Labeling; Political messages; Terrorist; US politician |
| Depositing User: | Nabilah Mustapa |
| Date Deposited: | 15 Jun 2015 13:14 |
| Last Modified: | 17 Jan 2017 03:45 |
| URI: | http://psasir.upm.edu.my/id/eprint/36358 |
| Statistic Details: | View Download Statistic |
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