Citation
Varzandeh, Somayyeh and Abu Hassan, Musa and Hassan, Salleh and Hassan, Hamisah Zahra
(2014)
Towards an understanding of behavioural intention to use online journalism.
Global Media Journal – Malaysian Edition, 4 (1).
pp. 34-52.
ISSN 2231-9948
Abstract
Online journalism as a new medium has challenged the meaning of the production capacity, policy, independency, difference of time and place, and in particular, the interaction between journalists and their audiences. The purpose of this study is to identify the factors that determine the intention to adopt online journalism by journalists in Iran, using a research model based on the Decomposed Theory of Planned Behaviour (DTPB). DTPB is one of the models developed by Taylor and Todd (1995a) to recognise particular salient beliefs by examining three factors, namely; attitude, subjective norm and perceived behavioural control that can influence the intention to use technology.
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Additional Metadata
| Item Type: | Article |
|---|---|
| Divisions: | Faculty of Modern Language and Communication |
| Publisher: | Faculty of Modern Languages and Communication, University of Putra |
| Keywords: | Decomposed Theory of Planned Behaviour; Online journalism; Iran |
| Depositing User: | Nurul Ainie Mokhtar |
| Date Deposited: | 11 Feb 2016 04:36 |
| Last Modified: | 11 Feb 2016 04:36 |
| URI: | http://psasir.upm.edu.my/id/eprint/35873 |
| Statistic Details: | View Download Statistic |
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