Citation
Salleh, Rosli and Law, Ai Ling and Ibrahim, Saadiatul
(2014)
To fight or fly: Law Brothers auto accessories.
Asian Journal of Case Research, 7 (1).
pp. 57-71.
ISSN 1985-4579
Abstract
This case describes the stiff competition faced by Law Brothers, a pioneer in the car accessories industry. The negative financial result during the past few years had forced the company to struggle for possible solutions. The company had to consider alternative ways to grow the business, diversify or merge with the other players to remain relevant in the industry. This case is suitable for undergraduate and postgraduate courses in strategic management, entrepreneurship and marketing.
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Official URL or Download Paper: http://ajcr.putrabusinessschool.edu.my/?mod=archiv...
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Additional Metadata
| Item Type: | Article |
|---|---|
| Divisions: | Faculty of Economics and Management |
| Publisher: | Universiti Putra Malaysia Press |
| Keywords: | Auto accessories industry; Competitive strategy; Marketing strategy; Original Equipment Manufacturers (OEM) |
| Depositing User: | Nurul Ainie Mokhtar |
| Date Deposited: | 11 Feb 2016 04:19 |
| Last Modified: | 30 Mar 2016 04:58 |
| URI: | http://psasir.upm.edu.my/id/eprint/35859 |
| Statistic Details: | View Download Statistic |
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