Citation
Abstract
This paper focuses on the Malaysian Working Women purchasing behaviour of Malaysian made halal cosmetic products. A self-administered questionnaire was designed as an instrument to gather information. The Theory of Planned Behaviour was used to measure the purchasing behavior. Three independent variables namely attitude, subjective norm and perceive behavioral control was used to determine purchasing behavior. A survey was conducted and 425 working women in the Klang Valley responded to the questionnaire. Results from the multiple regression showed that all the independent predictors are significant and subjective norm being the most important predictor. This study will provide the Malaysian halal cosmetic industry in particular with a greater understanding of the consumer behavior relating to halal cosmetics specially amongst working women. Lastly, recommendations and implications of finding have been discussed based on the findings.
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Additional Metadata
Item Type: | Article |
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Divisions: | Faculty of Human Ecology |
Publisher: | Academic Research Publishers |
Keywords: | Working women purchasing behaviour; Malaysian halal cosmetic products; Theory of Planned Behaviour; Halal cosmetic |
Depositing User: | Nurul Ainie Mokhtar |
Date Deposited: | 25 Dec 2015 08:36 |
Last Modified: | 25 Dec 2015 08:36 |
URI: | http://psasir.upm.edu.my/id/eprint/34992 |
Statistic Details: | View Download Statistic |
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