Citation
Abu Hassan, Musa and Jaamat, Saera
(2000)
Factors considered in the production of advertising in multi-racial society.
Jurnal Komunikasi, 16.
pp. 71-83.
ISSN 2289-151X; ESSN: 2289-1528
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Official URL or Download Paper: http://www.ukm.my/jkom/journal/volumes/volume16-20...
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Additional Metadata
| Item Type: | Article |
|---|---|
| Divisions: | Faculty of Modern Language and Communication |
| Publisher: | School of Media and Communication Studies, Faculty of Social Sciences and Humanities, Universiti Kebangsaan Malaysia |
| Keywords: | Multi-racial society; Advertising; Ad campaign |
| Depositing User: | Nurul Ainie Mokhtar |
| Date Deposited: | 11 Oct 2016 02:48 |
| Last Modified: | 11 Oct 2016 02:48 |
| URI: | http://psasir.upm.edu.my/id/eprint/34989 |
| Statistic Details: | View Download Statistic |
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