Citation
Chew, Chun Meng and Omar, Siti Zobidah and Kamaruddin, Nurani and Bolong, Jusang and Alby, Jeffrey Lawrence D'Silva and Mohamed Shaffril, Hayrol Azril
(2014)
Media usage among the coastal communities in Malaysia.
Asian Social Science, 10 (8).
pp. 30-34.
ISSN 1911-2017; ESSN: 1911-2025
Abstract
The main objective of this paper was to identify the preferred media tool and its usage among coastal communities in Malaysia. Data were collected using a questionnaire completed by a total of 210 people from the selected coastal communities. The findings indicated that people living and working in the Malaysian coastal communities, rely more on mobile phones and television to access relevant information. The results also suggest the need for improving the living standard of the rural communities living in the coastal areas of Malaysia. The use of advanced media tools could enhance living conditions and economy standards; as well as to address the communication needs in the coastal communities in Malaysia.
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Additional Metadata
| Item Type: | Article |
|---|---|
| Divisions: | Faculty of Modern Language and Communication Institute for Social Science Studies |
| DOI Number: | https://doi.org/10.5539/ass.v10n8p30 |
| Publisher: | Canadian Center of Science and Education |
| Keywords: | Media usage; Coastal communities; Information dissemination; Community development |
| Depositing User: | Nurul Ainie Mokhtar |
| Date Deposited: | 15 Dec 2015 05:03 |
| Last Modified: | 31 Mar 2016 05:20 |
| Altmetrics: | http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.5539/ass.v10n8p30 |
| URI: | http://psasir.upm.edu.my/id/eprint/34482 |
| Statistic Details: | View Download Statistic |
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