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Analysing visual and textual content of tourism brochures: a case of Malaysian destination image


Citation

Ramachandran, Sridar (2005) Analysing visual and textual content of tourism brochures: a case of Malaysian destination image. TEAM Journal of Hospitality & Tourism, 2 (1). pp. 69-80. ISSN 1823-4003

Abstract / Synopsis

The purpose of the study is to reveal the meaning of destination images that is projected in tourism brochures. Semiotic analysis approach is used to achieve this objective. This paper adapts the 4-phase research process of design principle, data elicitation, data analysis and knowledge interest. The work of Saussurre, Peirce and Barthes is reviewed in understanding the structure of meaning from both visual and textual angles prior to applying the semiotic analysis approach within the destination image context. The findings of this paper discuss the underlying structure of meaning of Malaysian destination images from a British perspective.


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Additional Metadata

Item Type: Article
Divisions: Faculty of Economics and Management
Publisher: Tourism Educators Association of Malaysia
Keywords: Semiotic analysis; Destination image; Malaysia
Depositing User: Nurul Ainie Mokhtar
Date Deposited: 10 Oct 2016 11:33
Last Modified: 10 Oct 2016 11:33
URI: http://psasir.upm.edu.my/id/eprint/34456
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