Citation
Ramachandran, Sridar
(2005)
Analysing visual and textual content of tourism brochures: a case of Malaysian destination image.
TEAM Journal of Hospitality & Tourism, 2 (1).
pp. 69-80.
ISSN 1823-4003
Abstract
The purpose of the study is to reveal the meaning of destination images that is projected in tourism brochures. Semiotic analysis approach is used to achieve this objective. This paper adapts the 4-phase research process of design principle, data elicitation, data analysis and knowledge interest. The work of Saussurre, Peirce and Barthes is reviewed in understanding the structure of meaning from both visual and textual angles prior to applying the semiotic analysis approach within the destination image context. The findings of this paper discuss the underlying structure of meaning of Malaysian destination images from a British perspective.
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Additional Metadata
| Item Type: | Article |
|---|---|
| Divisions: | Faculty of Economics and Management |
| Publisher: | Tourism Educators Association of Malaysia |
| Keywords: | Semiotic analysis; Destination image; Malaysia |
| Depositing User: | Nurul Ainie Mokhtar |
| Date Deposited: | 10 Oct 2016 03:33 |
| Last Modified: | 10 Oct 2016 03:33 |
| URI: | http://psasir.upm.edu.my/id/eprint/34456 |
| Statistic Details: | View Download Statistic |
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