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The Malaysian consumers' perception of e-commerce usage in marketing


Citation

Saleh, Rosli and Mohd Arshad, Fatimah and Abdul Malek, Zakiah (2003) The Malaysian consumers' perception of e-commerce usage in marketing. In: Seminar FEP 2001, 1-5 Oct. 2001, Cherating, Kuantan, Pahang. (pp. 645-662). (Unpublished)

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Additional Metadata

Item Type: Conference or Workshop Item (Paper)
Divisions: Faculty of Economics and Management
Keywords: Consumer perception; e-commerce; marketing; Malaysia
Depositing User: Samsida Samsudin
Date Deposited: 24 Aug 2015 09:12
Last Modified: 24 Aug 2015 09:12
URI: http://psasir.upm.edu.my/id/eprint/33554
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