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Marketing towards delivering consumer value


Citation

Hashim, Haslinda and Salleh, Rosli (2013) Marketing towards delivering consumer value. McGraw-Hill Education, Shah Alam, Selangor. ISBN 9789675771903

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Additional Metadata

Item Type: Book
Divisions: Faculty of Economics and Management
Publisher: McGraw-Hill Education
Keywords: Marketing; Consumer behavior
Depositing User: Nadiana Adlia Rusli
Date Deposited: 20 Aug 2015 08:16
Last Modified: 20 Aug 2015 08:16
URI: http://psasir.upm.edu.my/id/eprint/32970
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