Citation
Abu Kasim, Nor Aziah and Minai, Badriyah
(2008)
Impact of customer relationship management strategy
on customer accounting and customer performance
measures in Malaysian hotel industry.
In:
Selected Readings in Accounting.
Universiti Putra Malaysia Press, Serdang, Selangor, pp. 136-158.
ISBN 9789673440191
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Additional Metadata
| Item Type: | Book Section |
|---|---|
| Call Number: | HF5635 S464 |
| Divisions: | Faculty of Economics and Management Graduate School of Management |
| Publisher: | Universiti Putra Malaysia Press |
| Keywords: | Hotel industry; Customer relationship management; Customer performance measure; Malaysia |
| Depositing User: | Nadiana Adlia Rusli |
| Date Deposited: | 24 Nov 2014 07:08 |
| Last Modified: | 21 Aug 2015 08:05 |
| URI: | http://psasir.upm.edu.my/id/eprint/32582 |
| Statistic Details: | View Download Statistic |
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