Citation
Abu Bakar, Elistina and Mat Said, Aini and Ab Kadir, Mohd Zainal Abidin and Gomes, Chandima and Keul, A. G.
(2014)
The position of the media as a tool of communication and education on severe weather in Malaysia.
In: 2014 International Conference on Lightning Protection (ICLP), 13-17 Oct. 2014, Shanghai, China. (pp. 875-878).
Abstract
Information by the media in advance of severe weather occurrences can prepare the public to respond properly during an emergency situation. At the same time, the media should work as a channel to communicate and promote proper public response to severe weather threats. The objective of this study is to examine the position of the media as a tool of communication and education on severe weather in Malaysia. Results indicate that the present role of the media in Malaysia is still insufficient in communicating and educating the public on severe weather.
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Additional Metadata
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Divisions: | Faculty of Engineering Faculty of Human Ecology |
| Keywords: | Severe weather; The media; Communication; Education |
| Depositing User: | Samsida Samsudin |
| Date Deposited: | 12 Dec 2014 03:50 |
| Last Modified: | 12 Dec 2014 03:50 |
| URI: | http://psasir.upm.edu.my/id/eprint/32576 |
| Statistic Details: | View Download Statistic |
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